Living in the Shadow of Steve Jobs

He had his own style and with it he changed the geography of marketing world. He brought the iPad on stage in a paper bag and unveiled it as a new age computer. No one can forget the legend he created with the first TV Ad of Apple in 1984 at the launch of Macintosh.  He is termed as the father of modern age gadgets, from iPod to iPhone and than to iPad, he gave all the products that people didn’t realized they needed until they were presented before them.

He didn’t go with the need of the people, rather he made them realize what they are missing. It was the vision of this wunderkind that Apple is still innovating. No one can deny the fact that we got Windows because Apple had Macintosh and the much recent example in this series is of Samsung.

Maybe he didn’t knew much of technicality but, his vision was absolute and that was to present the product in the best way possible, that meant a perfectly designed outer-case, a not so messy circuit (even though no one is going to see it) and the box in which the product is to be placed for selling. Everything was done the Steve Jobs way.

This brings us to 12^th Sep. 2012, the Press conference called by Apple Inc. likely to launch it’s new product (new iPhone most likely) but, Steve Jobs won’t be there this time around. New CEO Tim Cook will see through the proceedings and this will be the ultimate test for the new CEO. It’s not easy to replace Steve Jobs and Tim Cook realizes that very well. Though, he had launched iPhone 4S but that was some days after the death of Steve Jobs. The death news was so shocking that it shifted the entire focus from the launch and the product was an instant hit.

But, the trauma of the death is now long gone. Now, all the eyes will be on Tim Cook and the way he launches the new product. Will he get into the shoes of Steve Jobs comfortably, will he be able to set the trend for the new product the way Steve Jobs used to do with the help of the dramatized effects he used to create at these Press Conferences with his new products or will he create a legend of his own.

This is to be seen. 

But one thing is for sure, iPhone 5 is much awaited but more anticipation will be on the way Tim Cook does it. Fortunately, it won’t be long before we will see the new Apple Inc. without it’s Founder Steve Jobs.  

Siddharth Bafna

3^rd Year Student, The LNMIIT

    

What Young India Wants?

Chetan Bhagat’s new book is now available at the bookstores. This one is different from the usual pulp fiction novels. It’s a collection of some selected articles about the Young Guns of India. The name itself is quite inspiring and awakening. But, it also raises another question, what does the Author mean by “Young India”? Who is young and who is not, how to make this decision?

A man in his early twenties sitting in his hostel room and watching some action packed thriller Hollywood movie or listening to metal gods. Is he young or a man who in his late seventies is fasting and struggling for the betterment of the country? Who gets to become the youth icon, A man who is just promoting himself using his family’s political back-ground or a man who gave up a high profile government job to give true service to the citizens of this nation?

Young by thoughts and spirit not by age, this is what Young India dream of. We are the future of this country; we are the force that will drive this country. But, what are our thoughts? A job with a six figures salary, a nice apartment and some day a beautiful and loving partner. This is what Young India wants in reality. There is only one-minute difference between a dream and reality. One minute that is needed to wake up after sleep. One minute and reality hits.

As the president of our nation Dr. A.P.J. Abdul Kalam gave “VISION 2020”. We are just 8 years away from that mark and where do we stand. 20-20 for us is just a fast and glamorous form of an absurd game played with a shaped wooden log and a hard ball. Let me brighten you up in case you forgot that this is the same log that Indian women use in doing laundry.

This is the time to rise, rise above the level of self-preservement. Swami Dayanand gave 10 rules of Arya Samaj, and one of the rule states, “Good of the individual lies in the Good of ALL.”  We are educated fellows of India; our nation has done a lot for us (maybe you won’t realize this but, give it a thought, our mother land is the only reason for our success and yes don’t count yourselves unsuccessful). It’s time to pay back!!!

Siddharth Bafna