He had his own style and with it
he changed the geography of marketing world. He brought the iPad on stage in a
paper bag and unveiled it as a new age computer. No one can forget the legend
he created with the first TV Ad of Apple in 1984 at the launch of
Macintosh. He is termed as the
father of modern age gadgets, from iPod to iPhone and than to iPad, he gave all
the products that people didn’t realized they needed until they were presented
before them.
He didn’t go with the need of the
people, rather he made them realize what they are missing. It was the vision of
this wunderkind that Apple is still innovating. No one can deny the fact that
we got Windows because Apple had Macintosh and the much recent example in this series
is of Samsung.
Maybe he didn’t knew much of
technicality but, his vision was absolute and that was to present the product
in the best way possible, that meant a perfectly designed outer-case, a not so
messy circuit (even though no one is going to see it) and the box in which the
product is to be placed for selling. Everything was done the Steve Jobs way.
This brings us to 12th
Sep. 2012, the Press conference called by Apple Inc. likely to launch it’s new
product (new iPhone most likely) but, Steve Jobs won’t be there this time
around. New CEO Tim Cook will see through the proceedings and this will be the
ultimate test for the new CEO. It’s not easy to replace Steve Jobs and Tim Cook
realizes that very well. Though, he had launched iPhone 4S but that was some
days after the death of Steve Jobs. The death news was so shocking that it
shifted the entire focus from the launch and the product was an instant hit.
But, the trauma of the death is
now long gone. Now, all the eyes will be on Tim Cook and the way he launches
the new product. Will he get into the shoes of Steve Jobs comfortably, will he
be able to set the trend for the new product the way Steve Jobs used to do with
the help of the dramatized effects he used to create at these Press Conferences
with his new products or will he create a legend of his own.
This is to be seen.
But one thing
is for sure, iPhone 5 is much awaited but more anticipation will be on the way
Tim Cook does it. Fortunately, it won’t be long before we will see the new
Apple Inc. without it’s Founder Steve Jobs.
3rd Year Student, The LNMIIT
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